Italian high-end luxury fashion house Gucci has launched its latest eyewear campaign highlighting Billie Eilish as the brand ambassador. Eilish shared a series of new Gucci campaign videos on Instagram.
In the posts, the superstar debuts as the face of the Gucci Eyewear campaign, taking viewers on a dreamlike journey through the Hollywood Hills in a nod to film noir.
Envisioned by Alessandro Michele and captured by photographer Harley Weir under the art direction of Lina Kutsovskaya, suspenseful scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection.
Against the scenic landscape of the Hollywood Hills, Eilish is captured in a pair of cat-eye frames from the new Gucci Eyewear collection. With a rich color palette and high-contrast lighting, the campaign is a nod to the film noir genre, echoing how the unique styles of the House’s latest collection reflect individuality in an expanded way.
(Photo: Harley Weir/Gucci)
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